By Williamsburg Visitor Staff 
williamsburg virginia william and mary bookstore
William & Mary Spirit Shop and Bookstore, operated by Barnes & Noble College, at 601 Prince George St. via William & Mary

A favorite holiday shopping destination in Williamsburg, Virginia is the William & Mary Bookstore. It’s new location is set to open at 601 Prince George St. on Wednesday, Dec. 8, 2021.

The bookstore has long been a locals-favorite place to get William & Mary spirit items and other W&M and Williamsburg-area gifts. The store is operated by Barnes & Noble College and relocated from its former home in Merchant Square.

The new location allows the store to be closer to W&M students while also having easy access and free parking for all shoppers.

The new store is also highlights a partnership between Barnes and Noble and Fanatics. sells officially-licensed merchandise for NCAA, NFL, MLB, NBA, NHL, MLS, UEFA, NASCAR and more. They  have a huge selection of William & Mary jerseys, shirts, hats, collectibles, memorabilia, and more. This new partnership will provide more apparel options through a new website that adds to the store’s inventory.

Looking for more information? Check out the W&M Bookstore Facebook page.

W&M Bookstore Hours

  • Monday through Saturday: 9 a.m. to 6 p.m.
  • Sunday: 12 p.m. to 6 p.m.

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