Believe it or not, the Williamsburg shopping scene is diverse and exciting, featuring an eclectic mix of unique shops, popular chain stores and small and local boutiques.

Downtown Williamsburg, which includes the Merchants Square area in the Colonial Williamsburg historical district, makes shopping fun and easily walkable. The beautiful, tree-lines streets and quaint historic buildings offer a number of modern galleries and shops with something for every taste. You can also visit the bustling New Town area with more than 170 shops, restaurants and more. Williamsburg Premium Outlets is another can’t-miss shopping area located off of Richmond Road offering deep discounts on top brands such as American Eagle, Coach New York, Kate Spade, Nike, Vineyard Vines, Vans, The North Face and more others. You’ll also find unique shopping opportunities such as the Yankee Candle flagship store, local favorites including The Peanut Shop of Williamsburg, and interesting finds such as the Williamsburg Antique Mall.

Whether you’re looking for a Williamsburg souvenir, a unique treasure, or a discount and deal – the Greater Williamsburg area has something for you.

Williamsburg Top Shopping Spots

Downtown Williamsburg & Merchants Square

Spend a lovely afternoon wandering through the charming shops in Merchants Square and the rest of downtown Williamsburg. You’ll find a variety of interesting and unique shops from locally-owned mom and pops to popular national chains including:


Blink – a small shop featuring eye-popping fashions and gifts. You’ll find adorable throw blankets, wonderful candles, unique home decor, and gorgeous sundresses, sunglasses and more. This is a popular spot for everything from back to school shopping to birthday gifts for grandma. Trust us – it’s worth the climb! Located upstairs at 413 W Duke of Gloucester Street in Williamsburg.


The Shoe Attic offers unexpected, one of a kind items in Williamsburg with a friendly shopping experience for all ages. As the name suggests, you’ll find all kinds of fashionable kicks including Jeffrey Campbell, Seychelles, Irregular Choice, Sam Edelmen, Dolce Vita, BC Footwear, and Poetic Licence. If you need some hot threads to match, you’ll also find clothing and accessories from Project Social T, Unpublished, Lysse, MINKPINK, and Pura Vida. Located at 409 B West Duke of Gloucester Street in Williamsburg Virginia.


Three Sisters Boutique – Located in the heart of the Colonial Williamsburg area, Three Sisters Boutique combines classic, everyday essentials with unique, one-of-a-kind pieces. Named after the owner’s three daughters, Maria, Abbey, and Anna of Williamsburg, the shop offers a diverse selection ranging from the bohemian vibe of Free People to the sophisticated and versatile look of Johnny Was. Located at 525 Prince George St Suite 103.


The Carousel – No trip to Williamsburg is complete without a visit to The Carousel, the upscale children’s clothing store for infants, boys and girls. Launched in 1991 by mother-daughter duo and Williamsburg locals, Margaret and Marty, the shop offers charming outfits for kids suitable for playgrounds – and portraits! The selection is handpicked and features a fusion of classic styles and contemporary fashion. Located at 420 W Duke of Gloucester St in Merchant Square, Colonial Williamsburg.


Boxwood & Berry – Boxwood & Berry offers contemporary and casual outdoor items including lighting, decor, furniture, and more. It’s the perfect boutique if you’re looking for unique items for your outdoor space or gifts for your favorite gardener. 416 W Duke of Gloucester St, Williamsburg, VA

Three Cabanas – Three Cabanas is your shop for Lilly Pulitzer clothes and accessories. They also carry Jack Rogers, Kendra Scott, Vineyard Vines, Lifeguard Press, plus jewelry, accessories, and gift items. 134 North Henry Street, Williamsburg, Virginia.

Wythe Candy & Gourmet – Gourmet Foods, Fine Confections, Hand dipped and decorated Caramel Apples and Chocolate Strawberries, and much more! 414 W Duke of Gloucester St Williamsburg Virginia.

The Peanut Shop of Williamsburg –  The Peanut Shop of Williamsburg has been roasting the finest gourmet peanuts in Virginia for more than 40 years. 414 Prince George Street Williamsburg, VA 23185

Spice & Tea Exchange – If you’re looking for exotic, hard to find spices & herbs, custom spice blends & rubs, gourmet teas, specialty salts or infused sugars make your way to The Spice & Tea Exchange. The extensive selection of fresh & affordable gourmet offerings will make you a master chef and attentive service from owners Alan & Laura Sullivan & their team will make you feel appreciated for your business. 439 Prince George St. Williamsburg, Virginia

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